Mush
Brand Identity, Packaging, UI design
Create a brand around a new alternative mushroom coffee to bring the product into the mainstream and become the industry leader for mushroom coffee.
The aim of Mush Coffee is to sharpen the mind. I also devised extra tasks for the mobile UI creating a design that is aimed to encourage consumers to “Feed their mind”.
The APP is designed to help consumers to train their brains to be sharper. To encourage continuous shopping, Mush plants one mushroom every time and the consumers see their reward on the APP.
